External scenarios are constantly changing and from time. To time they can generate crises that impact the entire corporate world. How to continue marketing in these contexts? The digital field offers interesting alternatives for this department.
Since the emergence of the Internet, Digital Marketing has become one of the most important aspects for business. And, if before it drew attention for its potential, today it is more relevant, thanks to having shown that this set of strategies also works in times of crisis.
In a few months we saw the consumption habit change completely.
Given the isolation measures and the state of quarantine due to the Coronavirus in several countries in Latin America and the world , people are more connected and much more interested in brands that offer their services and products in the digital field.
This behavior impacted many segments, especially those that had their focus on the physical.
In this delicate moment, the most important thing for companies is to find ways to minimize losses and long-term effects .
Digital Marketing in times of crisis brings with it opportunities to overcome the current scenario.
Below, we will share some of the strategies you can undertake to overcome this circumstance and move forward. Continue reading.
Why invest in Digital Marketing in times of crisis?
Periods of instability require functional strategies that can overcome obstacles and harness — in some way — momentum.
And, Digital Marketing executes actions that satisfy the needs in times of instability.
Permanent and long-term results
One of the main benefits of organic digital strategies (those that do not require investment in ads) is that they last over time .
A blog , for example, never loses its published content, as well as the reputation it gained.
If the content is relevant, users will continue to access it years after its publication and will continue to Chief and VP of Training Email Lists generate visits and conversions, mainly if the pages are consistently well positioned in search engines.
Digital actions, whether on websites, blogs or social networks, are capable of presenting immediate results, and yet remain active and accessible indefinitely, generating a solid foundation for future business.