When you think of the word marketing, what’s the first thing that pops up in your mind? Billboards? Social media? Email? Influencers? Marketing is a very diverse field and it can be hard to choose the best approach for your business. At the same time, the way we do business is advancing at a rapid pace. So the best way to choose the most effective marketing approach is to look at it from a holistic perspective. In this article, we will discuss the holistic marketing approach and how to use it for the benefit of your business.
Holistic Marketing Example
Coca-Cola has one of the best examples of holistic marketing. They have recently refreshed their entire global identity to “Real Magic”. The idea behind this strategy is to showcase the brand’s goal to refresh the world and make a difference. Manuel Arroyo, the global chief marketing officer for The “Real Magic is not just a tagline. We see it as a philosophy that transcends advertising and embodies all that is special about the brand.”
There are three main features of holistic marketing philosophy: a common goal, aligned activities, and integrated activities.
Common Goal – All parts of the business focus on a single goal to provide a great customer experience.Aligned Activities – All activities, processes, and communication that occur within the business should be aligned towards the achievement of the common goal.Integrated Activities – All activities done within the business should be designed and integrated such that they work in a cohort to provide a seamless and consistent customer experience.
Need of Holistic Marketing
The needs of customers are constantly changing. Customers make purchases only after a lot of research both offline and online for the right product. Thus holistic marketing is the need of the hour to ensure that the customer chooses your product over your competition. Here are some more reasons why you need holistic marketing: Brand Building One of the best ways to build s by highlighting the core values of a brand across all platforms. Since consumer behaviors are always changing, it is necessary that a company maintains consistency across multiple channels to ensure maximum branding capacity.
