Ads On Streaming Services Beat Cable TV For Gen

23% of Gen Z has new products on film/TV show streaming services in the past three months, and 33% of them. Say they discover new products through streaming most often.

19% of Gen Z have also new products on music streaming services like Spotify, with 55% of them saying that music streaming is where they discover new products most often.

Does that mean cable TV ads are lost on Gen Z? Considering less than 1 in 5 have a new product through their television in the past three months, it isn’t the best channel to reach those age 18-24 (though still very relevant for older age groups).

1 in 2 Gen Zers Say Companies Should Take a Stance On Social Issues

Gen Z is known to be vocal about the causes they believe in, but does that tenacity for the environment and social justice translate to their purchase decisions? Let’s take a look.

  • 60% of Gen Z have chosen a product on it being by a small business in the past three months
  • 50% of Gen Z have chosen a product on the brand’s commitment to diversity/inclusion in the past three months
  • 49% of Gen Z have chosen a product on the brand being by a person of color in the past three months.
  • 43% of Gen Z have chosen a product on the brand being woman-in the past three months.
  • 30% of Gen Z have chosen a product on the brand being by a member of the LGBTQ community in the past three months.

Not only that, but brands taking a stance on these issues also Wuhan Mobile Phone Number makes a significant portion of Gen Zs more likely to purchase. We all the Gen Zs in our survey how the following attributes impact their purchase decisions, if at all, using a 5-point scale from much less likely to much more likely.

 

Wuhan Mobile Phone Number

Here’s what they said:

We whether companies should take a stance on social issues, and 50% of Gen Z say they should, the highest. Of any generation We then those who want companies to take a stance on social issues which. Issues are most important to them. Racial justice was by far the top issue for Gen Z (69%), by LGBTQ+ rights (50%), gender inequality (46%), and climate change (42%).

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