But Are Those Two Words Really

Now is the time to formalize that integral collaboration! In any case, it is a great success for us. We notice every day that we are now working really efficiently, that we get the most out of campaigns by supporting them with organic, and that we Ecuador Phone Number give organic an extra push from paid channels where relevant. In this way we guarantee that channels and campaigns are aligned and that we do not miss any conversion opportunities. Provide Ecuador Phone Number a workable variant for the specialists Now it is understandable that a campaign calendar like the one I outline above is absolutely not workable for the content team.

Those Two Words Really

As a content team, you just want to know Ecuador Phone Number which post to post on Monday, which blog to finish on Thursday, and when to post that video. In those cases, I always recommend using a workable variant, where you can specify everything together with your content team. What I personally like best is a tool like Trello or Asana . Here you can Ecuador Phone Number easily add deadlines, assign tasks to people and discuss that specific content task with the team in the notes. At an operational level, this is absolutely recommended. Make sure that everyone, including the other disciplines, can access the workable content calendar, so that not only the content team knows exactly what is going.


Two Words Really

Group of employees doing Ecuador Phone Number brainstorming. How do you create a campaign calendar? Before you enthusiastically start setting up your spreadsheet: make sure that each discipline contributes equally. Start with a session in which all disciplines are present, and go through the period you want to work out. There is no fixed guideline for this. For one company it works better to work on a quarterly basis, for the other company on an annual basis. Take a look at your own wishes and those of your team. Brainstorming The first session serves as a brainstorming session. What peak moments are there, and what do we need to pay extra attention to? Which channels do we use? What are the underlying goals.

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