The Corporate Identity Police

Purpose: (indirect and direct) conversion by engaged viewers Video may be primarily a pathway to more engagement, but that doesn’t mean it can’t deliver fast or instant conversions. In general you can say that the more involved people are, the more Oman Phone Number likely they are to convert. In addition to the type of video, the extent to which video can provide this depends on the page where this video is shown. If a video is placed on a page that is intended to Oman Phone Number generate a lot of leads, then the video should support this goal. In that case, you don’t just want to know how many people viewed it, but more importantly how many viewers eventually turned into a lead . Next, you want to know the true value of this number of ‘video leads.

Corporate Identity Police

You can do this, for example, by integrating Oman Phone Number an interactive quotation page in the video, so that the viewer can immediately request a quotation (in the video) after seeing the video. Slightly less direct but not much less effective is placing an application form. car warranty form Whatever the purpose of your video, clear results in the right Oman Phone Number context allow you to take targeted action. If the video is successful, you’ll want to get even more people to watch the video, or you can post videos to other pages to meet your viewers’ needs. It can also happen that a video attracts few viewers, but has a high conversion or ‘viewing percentage’ (of the visitors who do watch the video). In that case, you can place the video in a more conspicuous place, for example.

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Colors Evoke Association

Or maybe it’s on the wrong page. Reason Oman Phone Number for further investigation in any case. Achieving success with video? Keep analyzing! So the key to properly assessing video performance is to view it within the context and objectives of your website. Even then, it is advisable not to judge too quickly on the basis of figures, but always to look further. For Oman Phone Number example, it may seem extreme when you see that more than half of your viewers drop out on social after 10 or 20 seconds. Or that only 10% of your page visitors are watching your video. But this is quite normal. In any case, there is no reason to panic. Who knows, half of the viewers that remain may be very valuable. Or the group that dropped out simply didn’t have the viewership that the video focuses on.

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