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Athletes Screenshot showing ehplabs These athletes (fitness influencers) are ambassadors for the brand. They have their own audiences on Instagram, Twitter, YouTube, Facebook, and other platforms, and they promote EHPlabs’ health and fitness philosophy and products all year round. For example, Katya Elise Henry on team EHP has an audience of over four million Instagram followers. Screenshot showing Instagram profile of katya elise henry Now you don’t need to go “all out” and pay a team of sponsored athletes like EHPlabs does. You could track down an influencer you want to promote your brand and ask them their.

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Daily rate (how much it would cost to hire them for a day to produce content for you). See how Katya has an email address in her Instagram profile? Influencers like her put their email address in their social profiles so you can contact them for cool projects. Asking their day rate can Israel Phone Number be cheaper than the cost of a shoutout, because these influencers often aren’t sure what their time is worth– they just know their audience size. For $1,000 you can buy a whole day of time from some influencers, and they’ll record videos for you if you bring the necessary photo/video equipment, branded swag, and video script.

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You then own the content and can use it in your marketing campaigns forever. When you reach out to the influencer you want to partner with, make sure you set these expectations right from the start: Timeframe: What day you want to work with them. Content Production: What pieces of content you want them to create (e.g., one video and 30 photos). Content Ownership: Let them know what you want to use the content for and that you want to use it in your marketing campaigns in perpetuity.

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