From Barrels Filled With Alcohol

Or as the Emma Stones and Leonardo DiCaprios of this world call it: method acting. You no longer write (and think) as yourself, but as your Japan Phone Number brand. And that’s how you do it. OK. Before I really start, something important: the definition of tone of voice. Here on Frankwatching and elsewhere on the world wide web there are plenty to be found. Lots of good ones, some not-so-good ones. Together with my colleagues and for this blog, I assume Japan Phone Number the following: Tone of voice is how the character – or values ​​– of your organization is expressed in words, both written and spoken. It ‘s not about what you say , but the way you say it. And what impression that makes on everyone who reads or hears.

Which Were Subject

Implementing and maintaining the tone of voice This article is about implementing and maintaining that tone of voice. Because you often work Japan Phone Number with different copywriters, editors, marketers and interns on the texts for your organization. And they still too often let their own style and voice resound in their writings. You, your Japan Phone Number colleagues, the team, the company have not yet (sufficiently) mastered the role. It is a bit like Jan Smit in the film Het Bombardement: you know that he plays a Rotterdam boxing talent and you occasionally believe that, but for the most part of the film you are just watching a Volendam folk singer who pretends to be an actor is who plays a Rotterdam boxer. Does not work. What are you doing then.


High Excise Duties

Exactly, method acting. Or actually: method writing. When you write for your brand, you become your brand. Follow my steps, surrender to it. It’s not scary. Step 1: understand your qualities and how to write like this When Brad Pitt reads in the Japan Phone Number script of his new film that his character is paranoid, energetic and slightly neurotic, he thinks about how he will play that. How he talks, moves, looks, reacts. It is, of course, in the details. Brad’s Japan Phone Number wild look in 12 Monkeys. It’s the little things that matter. The tone of voice of your organization is your script. It states which properties you want to read and hear again. But how do you do that? How do you spell, in Brad’s name, ‘progressive’, ‘energetic’, ‘nicely crazy’ or any other quality.

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