To begin with, the use of new technologies and processes must be imprinted in the minds of those running the business.
Next, we will tell you how to digitize a business in 9 stages:
1. Analyze the reality of your business
You need to understand what you have. Before even considering adopting technology tools and devices, it’s key to assess how well your business performs.
It is essential that you include all the processes and factors in this analysis so that your business model is very clear.
You can carry out the black box model, which consists of focusing the processes according to the inputs and outputs.
2. Design a digital strategy
Having clear objectives and goals of what is wanted and aspired to with digitization is essential to access the Chief VP Sales Marketing Officers Email Lists opportunities of digital transformation.
This must go through different approaches:
- strategic : the administrative, operational and management actions that will be aligned with the new objectives.
- Economic : all the new routines and work processes to ensure the profitability and sustainability of the strategies.
- Environment : those operational, cultural and work environment conditions that facilitate the new philosophies .
- Digital culture : more than techniques or tools, it is a mentality that must be formed to “think digital” at all times .
3. Select the web platforms
There is no digitization without a web platform, it’s that simple. This is the visible element of your organization to the digital world.
At this point, the creation of a strong and robust website is essential , which through various SEO techniques (and with tools such as a CMS) can generate authority on the Internet and be the heart of your project on the network.
4. Train your collaborators
Perhaps, within this process you already have an advanced step. Many times, companies have the right profiles within your organization to generate true digitization.
What you must do is detect them and create effective teams that can help you redefine processes, identify problems and generate changes to transform the business.
5. Optimize the customer experience
When digitalization is already marked in the company culture, it is time to take its benefits and scope towards improving the customer experience.
For this to be possible, understanding the needs and profile of your customers is crucial .
The good news is that this is no longer so complicated. Using tools such as Big Data it is possible to know and even predict the behavior of your potential customers .
This provides the opportunity for any company to quickly adapt or anticipate market needs to delight their users with the experience, products and services they want.
But how to digitize a business department by department?
To adapt a business to market disruptions, it is more than clear, it is necessary to rethink the operating structures of organizations. In view of this, we will briefly show you how to digitize department by department.