This data could be useful to better serve your audience. For example, you can optimize your website layout for all screen resolutions because your site receives traffic from all screen size devices. You can also ensure that your site works well on different mobile and desktop browsers.
It gives you information about the pages of the website visited by visitors, how long they stay on the site. And what is the bounce rate (bounce rate is the percentage of single-page sessions in which the person left your site from the landing page without interacting with the page).
You can use this data to make your site more informative and direct your content to visitors. Hence, it helps to reduce bounce rate, increase visitor engagement and increase page views.
Keep a close eye on when most visitors visit your site. You can use this data to publish new content. So that your new content instantly reaches more people. And you can also avoid any design changes or any other changes (as more people visit your site) that may create inconvenience for visitors.
Where Do the Visitors Come From
Google Analytics also provides data on where visitors come from. A visitor can come to your site through organic search, referral, social media, or directly.
- Organic search: includes visits via search engines such as Google, Yahoo, Bing, Yandex, Baidu, etc.
- Referral: includes visits via other sites that refer to your site.
- Social: includes visits via social media networks like Facebook, Twitter, Google+, Reddit, LinkedIn, etc.
- Direct: Visitors who come directly to your site by adding them to their favorites or entering the site URL.
Although every visitor who visits your site counts. But organic traffic is considered the best, especially if you plan to display contextual ads on your site.
This data is really important. Because it tells you which sources are driving the most traffic to your site. So you can work on which areas are getting the most traffic and which are not.
How Visitors Interact With Your Content
Google Analytics also shows how visitors interact with your content. What percentage of the visitor clicks on which link. This allows you to fine-tune your design, layout, and content structure to improve conversion rate and visitor engagement.