Subtle changes in a layout can have a profound impact on the success of a post or page in WordPress. Things like headers, Uzbekistan B2B List images, fonts, and overall content can lead to successful conversions or poor performance. This is where WordPress A/B testing in Google Analytics comes in.
By comparing the engagement of two or more similar pages, you can determine which is more effective. It’s a great way to determine how your target audience interacts with content while trying to grow your website.
In this tutorial, I’ll show you how to use Google Content Experiences to improve your WordPress website. If you’ve never thought of experimenting before, you might be happy with the results.
What Do You Need for a/b Testing?
The first thing you will need is a Google Analytics account. If you don’t already have one, you’re missing out on valuable data about your website. This is a free service that provides you with a wealth of information ranging from demographics to how effective certain pages are in terms of AdSense value.
You can create your free account by visiting the Google Analytics website.
Once you have an account, you will need to attach it to your WordPress website. It’s easier by adding Google Analytics to your site through various plugins.
Personally, I prefer the GADWP plugin because it puts a lot of your data into the WordPress dashboard, making it easy to access from your website. However, there are plenty of choices if you want to use something different.
Create a Content Experience in Google
Now you’ll need the original content page and a variation you want to test it with. These must be published and accessible to the public. Essentially, you will be creating two or more posts or pages in WordPress that are quite similar.
I know most SEO experts ask you about copying content or using the same keywords. However, it is not the same thing. On the one hand, you will delete many of these pages once the test is finished and the results obtained.
Second, experiments like these give you the opportunity to experiment with keywords and phrases to find the best match for content.
Once you’ve created an Analytics account, set up your website and add the code to your favorite plugin. Now is the time to set up a content test.