How to Use WordPress Event Tracking in Google Analytics

Google Analytics is a great tool for tracking your website’s performance. It’s a free service that millions of site owners use to determine things like visitor retention and ad performance. It is also great for tracking WordPress events.

When tracking certain events on your website, you can monitor how people are interacting with your content. From clicks to scrolls, Jordan B2B List knowing visitor behavior can help you create content and refine layout ideas on your WordPress website.

This is especially useful when trying to make money online. Knowing how people interact with your layout can lead to smarter decisions on things like banner placements.

In this tutorial, I will show you how to easily add event analytics to your site using the WP Google Analytics Events plugin. It’s an easy-to-use tool that will help you implement tracking without heavy coding.

Configuring WP Google Analytics Events

Before you can use this plugin, you will need to create a Google Analytics account. This is a free service from Google that provides lots of data about your website. Of the many I’ve looked through, this is probably one of the best WordPress click tracking plugins. It’s fast, easy, and works with Analytics without using the Tag Manager or doing a lot of tweaking in Google.

Click tracking comes in two types: ID and class. I will demonstrate the “class” ability in your links. This is especially useful if you want to track who clicks on an affiliate link, an “order now” button, or any other hyperlink on your website.

Let’s say we have a landing page with a “buy now” link. Maybe we want to see how many people are clicking on that link in real time. Click on the “Click Tracking” tab in the event plugin screen.

Good Data Helps Develop Good Strategies

This plugin also gives you the ability to track scrolling. You can do this the same way as links using IDs or classes. This will give you an idea of ​​if someone is actually reading your content below the fold.

Scroll tracking is an alternative to heat mapping plugins. Instead of showing you colors in response to someone’s mouse movements on your site, Google Analytics collects the number of people scrolling.

Jordan Business Email List

While the free version of the WP Google Analytics Events plugin works well to a lesser extent, the pro version has more capabilities. If you use video content such as YouTube or Vimeo on your site, this will help you track who is watching what.

Don’t underestimate the value of good Google Analytics event tracking. It can help you deliver quality content and a superior experience to your visitors. You can also uncover problem areas on your site that may need your attention to increase traffic and engagement. It’s all in the numbers, and this plugin finds out how people are accessing your content.

What kind of tracking plugins do you use on your website? Have you thought about heatmap plugins, and would they interest you?

Leave a comment

Your email address will not be published.