Do you belong to the group that does nothing with promotion via video? Then 2021 is a good time to start. Due to the corona crisis, we are online more often and longer than ever before. But where do you start? These brief tips will help you on your way. When does video marketing not make sense We firmly believe in the video marketing benefits, you have noticed that by now. But should everyone just start making videos? Certainly Switzerland Phone Number disadvantages. Don’t do video marketing if this is the case: You don’t have a budget. You can still make videos with little money, but shooting on location, in particular, requires an investment. You don’t know what to say. Making videos without a clear goal is a waste of your time and money. You don’t have time. Also in video marketing, haste is rarely good.
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Are you short on time? Then don’t do it, or outsource the work. You expect immediate results. Videos rarely go viral instantly. A good video marketing strategy requires consistency, dedication and patience. You are too ambitious. Start small and find out if video marketing works for your business and industry. With small steps you will achieve faster results and last longer. Start video marketing in 3 steps Are you as excited about video marketing as we are? Then get started with these 3 steps and let video work for you. 1. Come up with a plan You can make video marketing as complicated as you want. With a phone and external microphone you can already record beautiful videos. Determine a plan in advance, for example with these questions.
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What do you stand for? Who do you want to reach? What do you want to tell them? What do they want to hear? What do you do when they respond? With the answers you have a nice basis. 2. Determine your budget You can do video marketing yourself or outsource it. Choosing a suitable video company is only a long process. Not sure if video works for your organization? Start small and don’t set the bar too high. For example, record a tutorial with a screen recording program like Camtasia. This allows you to record your screen and you can talk to each other about actions. You can then easily edit the video and upload it to YouTube and Vimeo, among others.