Aligned with Their Interests and Being Regular in the Frequency of Messages. “Emailing Used Well. Far from Being a Spam Technique. Provides a More Satisfactory Experience for the Consumer Since He Receives More Information and Immediately. the User Appreciates the Information on Changes in the Status of Orders. for Example; Information on Where a Package Is Going or Information of Interest on When a Product Is in Stock. in General. the Client Appreciates Being Informed of the Changes”. Explains Hugo Lagotti Martínez .
Although It Is a Useful Tool in Any Sector. It Is Especially Finland Phone Number Important in the Case of Ecommerce. Customers Do Not Want to Be Sold (Forced Action). They Want to Buy (Own Initiative) and Receive Personalized Treatment. and Therefore. We Must Send Them Relevant Emails According to Their Profile and Situation”. Head of Strategies Digital Technologies of Ecommerce. He Explains That “Classifying the Emails We Would Have: One. Those That Encourage the Purchase.
Always Within Their Period Of Interest
Sent on Those Days of the Week That Best Suit Them and Within the Most Receptive Time Slot. Helping Them to Know and Decide for Existing or Forthcoming Products/services. Two. Those That Improve Customer Service. Keeping Them Informed About the Progress or Incidents of the Order Status. Deadlines. Shipping Status. Returns or Queries. and Three. Those That Improve Loyalty. with Birthday Wishes. Offering Preferential Treatment Such as Access to Products or Special Prices. Etc.”
He Says. Emailing Tools and Their Automation “Contribute to Having a Satisfied Customer and a Better Shopping Experience.” Likewise. Always According to This Source. Companies and Ecommerces See This Tool as an Ally for Their Businesses. by Doing Email Marketing. 16% More Leads Are Obtained with the Automation of the Sales Process and an Increase of Up to 451% of Qualified Leads. the Important Thing Is That Companies Make This Practice a Basic Task for It to Work for Them; Because It Is Important.
Have A Clean Contact Database
Have Well-Segmented Contacts. Take Care of Privacy and Data Protection Law. Personalize Emails as Much as Possible and Offer Content of Interest. Marketing and Neuromarketing: Importance in Brands March 14. 2022editorial Marketing and Neuromarketing: Importance in Brands “ Marketing Is Probably the Area of the Company That Has Evolved the Most in Recent Years. It Is an Area That Must Always Be Linked to the Changes That Occur in Society. Since We Must Adapt to the New Needs That May Arise in Customers.
Always Trying to Differentiate Ourselves from the Competition and Add Value”. He Explained. Professor Z . Head of Studies of the Marketing and Business Management Area of the Cef. Educational Group . by Marketing Is a Transdisciplinary Discipline That Looks at Various Areas from How to Generate Leads for Your Company to Making a Sale. Since in This Way They Speak to an Audience in a Closer Way and with Tones and Languages More in Line with the Standards of the Social Web.