They’re cosmetic flaws, like forgotten punctuation. This makes the advertisement difficult to read or gives the text a different meaning. New on Frankwatching How frustration took us to space 9:00 am Content marketing is too complex sat Why a community manager is indispensable in a hybrid organization fri Starting with affiliate marketing? How to Belize Phone Number choose your niche fri How to check Instagram stats for Reels, Stories & posts do To ensure that your online ads do score well, I’ll give you eight linguistic mistakes that will kill your ad campaign. So you don’t have to make these mistakes yourself.) Mistake Using Emojis Belize Phone Number Error number 2: space errors Mistake Mixing uppercase and lowercase letters too much Error number 4: non-standard use of numbers and characters Mistake number 5: bad punctuation Mistake number 6: Internet language and trendy abbreviations Error number.
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The sadly ubiquitous space error is Anglicism. In other words: a characteristic of English that has crept into Dutch but does not correspond with the characteristics of our language. In a space error, a compound word such as “refrigerator salesman” is written as two words (“refrigerator salesperson”). There are websites dedicated to detecting and combating space errors. Spaatieuut.nl is one of them. On that site I came across this striking example Christmas tree ball brackets’ should of course be ‘Christmas tree ball brackets’: Space errors in ad Space errors pass by many people, but those who do notice them give goosebumps. A space error is unprofessional and reduces the quality of your communication.