Considering the high percentage of mobile phone use in the world, companies must delve into mobile marketing campaigns. For this, the SMS is one of the most effective channels to dialogue with prospects or customers. As mentioned above, mobile phone penetration is very high in the world. For this reason, it is estimated that this channel is one of those with the highest opening rate. According to the Gartner company, this index would reach 95%, while the response rate would be
By having less space,
the communications of automated SMS marketing USA Phone Number strategies are concise and with a fairly direct call to action . Knowing what to say, and at the right time, is key for those who work on multi-channel campaigns.
Because the messages are brief and personalized, added to the high probability that customers check their mobile, with the text message the public can easily decide whether or not to continue receiving the campaigns on their phone. But, in addition, if you interact with the brand, it could be very easy for the company to track the actions, from reading the message to converting.
Without a doubt, there are
a lot of positive features in the use of automated SMS marketing. Personalization, as Neil Patel’s website points out, increases engagement, so this channel in. Itself increases the chances of conversion thanks to its high average opening rate. It is important that the final result is the best, so good that even people want to consume it. It is necessary to ask yourself if the article you thought of is ready or is a good candidate to immerse yourself in the world of marketing; and if you have one, it can be analyzed and improved for the consumer.
SMS should be considered in multi-channel strategies, especially if the company is starting the transition to digital marketing. The mobile managed to be crowned as a faithful companion of the people, so communicating with them through this medium can be a success.