But also has a positive effect on the climate. Structural adjustments in the distribution chain Many of the instruments Philip Kotler mentions in his 1974 article are still in use today. Sometimes only wrapped in a modern jacket. This is remarkable after fifty years of economic renewal. Even more remarkable is that he does not mention a number of instruments that are current at the moment. For example, he does not Afghanistan Phone Number discuss optimizing the distribution chain. Companies with optimized supply processes, which have the data exchange in the entire chain – including with their distribution.
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Partners – in order or have set up (online) made-to-order processes, are much less vulnerable to scarcity. They can anticipate changes in demand and supply more quickly without this leading to major disruptions. Commodity crisis Photo by Kateryna Babaieva from Pexels resource strategy Afghanistan Phone Number Kotler also ignores the strategic need to guarantee the supply of raw materials, capital goods and labour. Perhaps he doesn’t Afghanistan Phone Number think geopolitics belong to the realm of strategic marketing. But whoever has access to the right raw materials does have a unique, defensible competitive advantage.
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If you want to participate in the energy transition, you cannot do that without, for example, neodymium, cobalt or lithium. China has a big lead in this regard. Years ago, China started buying up mining concessions, trading platforms, controlling logistics and taking over production units in Asia and large parts of Africa. Due to the corona crisis and the war in Ukraine, we in the West are only now realizing how vulnerable we are as a result. If we had made good scenario analyzes in a timely manner, we would probably have been better prepared for today’s situation. Web3 is the future of the internet!