Starting your own Woo Commerce powered online store is one of the easiest things you can do these days.
But then the hard part begins: reaching potential customers and making sales.
We’re sure that’s a daunting thought if you’re just starting out. But, remember this: the same way others have built product empires, Estonia B2B List so can you.
Today, we’re going to dive into one growth strategy in particular. Specifically, we’ll look at the pros and cons of running your own affiliate program and ways to create one for your Woo Commerce store.
Advantages and Disadvantages of an Affiliate Program
Contrast this with traditional pay-per-click advertising where every visitor that reaches your website through an ad campaign costs you money. Because visits don’t equal sales, if your ad campaign isn’t reaching the right people, you may end up spending more than you earn.
On the other hand, with affiliate marketing, your budgets will not be affected by ineffective promotional campaigns. If your affiliate partners send you low-quality visitors that don’t convert into paying customers, you won’t need to pay for those visits. However, it is important for you to know that this can be a double edged sword. If you partner with affiliates that don’t represent your niche, you may not get the results you’re looking for. You don’t just want to put your products in front of any group of people. You want to put your products in front of the right group, in front of people interested in products like yours.
Affiliate Marketing Increases Your Audience and Brand Awareness
However, it is important for you to know that this can be a double edged sword. If you partner with affiliates that don’t represent your niche, you may not get the results you’re looking for. You don’t just want to put your products in front of any group of people. You want to put your products in front of the right group, in front of people interested in products like yours.
That’s why it’s best to . By doing this, you’ll be talking to people who are interested in the types of products you offer, which greatly increases your chances of making sales.
But be careful not to overdo it.
As a quick example, if you make ceramic vases, you’re not just catering to people who are looking to buy ceramic vases. You talk to people who are looking to renovate, you talk to interior designers, you talk to people who want to buy a special gift, etc.
Be sure to partner with affiliates who represent the different groups of people you want to reach. Because that’s how you also create brand awareness.
Chances are that some people belong to more than one of these groups. When these people see your products in different places, your brand visibility increases, people start noticing you, and a sense of curiosity starts to develop.
These people are much more likely to visit your website, learn more about you, and ultimately buy from you.