The great thing about PPC is that we have so much data at our fingertips and we can make changes in real-time.
Sometimes, though, it can seem like paralysis by analysis if you don’t stay focused on the right metrics — or worse, if you focus too much on the wrong metrics.
There are so many great things to Pakistan Mobile Number track and they each have their purpose.
But when it comes down to it, each campaign should have priority KPIs and these should be the focus, above and beyond anything else.
Let’s see what that looks like.
Ultimately, the most important metric to track is the one that ladders up to your business goals. Before developing a PPC campaign, it’s important to determine what success looks like.
1. Measuring Sales Lift
Most PPC campaigns tend to ladder up to the goal of driving more sales, whether those sales come through ecommerce purchases, in-store sales, or leads that will eventually result in sales.
The starting points may be different but the goal is often the same.
If your PPC campaign is designed to increase sales then the most important KPIs that you can track are the ones Pakistan Mobile Number that will ultimately help you to track whether PPC is impacting sales.
This is sometimes easier said than done, especially if the sale occurs offline.
Measuring sales lift is, dare I say, easiest for ecommerce companies as they have the benefit of tracking purchase data when it occurs.
For these companies, having tracking in place to measure sales (along with the additional purchase data) is a fundamental KPI.
Measuring Sales Lift for In-Store Purchases
Measuring in-store purchases can be a bit trickier but there are ways that advertisers can make some inferences around in-store sales.
One way to do this is by using first-party data to connect in-store transactions back to digital advertising campaigns.
Another way to do this is by Pakistan Mobile Number offering folks to order in advance, or by offering coupons to use when they come into the store.
In the absence of the ability to match back transaction data, qualified advertisers can measure store visits metric to estimate the foot traffic driven through their campaigns.
Tracking the number of folks who use the location extension to get directions could be another way to measure the value of campaigns.