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Someone who makes a video for the website. The right data in clear dashboards Knowing which data is important is step 1. Retrieving and organizing the data is step 2 (and 3). Fortunately, this is easy to do. To have all the relevant data, you Netherlands Phone Number just have to make sure that the video statistics are loaded into Google Analytics. You can link different video players to Google Analytics by entering a UA code (tracking ID). But when using YouTube, this is not necessary and your video statistics are already loaded automatically. You can find the Netherlands Phone Number video statistics via Google Analytics under ‘Events’. Also good to know: you can display all statistics nicely in dashboards by using Google Data studio. Handy for your own archive or to present to your team. Statistics dashboard Google Data studio.

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Rate videos? Look at your website goals! Videos on your website can do a lot for your brand. But they are always part of the relevant page and Netherlands Phone Number ultimately of your entire website. Videos are successful if they contribute enough to your Page objectives. The function of website videos may vary depending on the purpose of the page. 2 examples: 1. Goal: more involvement with your brand You may want to mainly inform, inspire or convey Netherlands Phone Number an atmosphere on a certain page. Video is an excellent tool for this. This is above all an engagement tool and not an ‘aggressive’ conversion tool. With video you generate engagement with your brand and strengthen your image.

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To a certain extent, this value is difficult Netherlands Phone Number to measure. This way you don’t know which viewer will come back to you later or recommend you to friends by seeing your video. But you can see an immediate increase in engagement with your brand. How? If it turns out that the viewers of your video have visited more pages on your Netherlands Phone Number site than non-viewers. Assuming that the viewers of the video (in addition to the duration of the video) spent longer on your page or site than non-viewers. These are all indications that the video has generated more engagement, which is closely related to the brand preference of your visitors. And this brand preference is – in the short and long term – important for your conversions.

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