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How to check Instagram stats for Reels, Stories & posts do Do you also regularly send out a newsletter that does not get the results you hoped for? Or are you just starting to set up your email campaign? Then it’s time to take a closer look at the goals, branding and structure of your newsletter. After all, you can easily hire a copywriter to write a good Guatemala Phone Number newsletter, but you have the preparatory work in your own hands. These are three concrete tips to get started right away! 1. Measure the success of your newsletter with metrics? To measure is to know, and that also applies to your email marketing campaign, such as your newsletters. When analyzing the metrics or KPIs, you, therefore, take into account.

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KPIs or Key Performance Indicators are the indicators to measure the performance of your company. These metrics can be, for example, the open rate of your newsletter, but also the turnover of your company or the number of new employees. They are therefore expressed in different values, such as percentages, currency or numbers. open rate The open rate is a KPI that tells you how often your email was opened. After all, you can send your newsletter to a very extensive customer list, but that does not mean that it is actually read. Check how many times your email was clicked open for the open rate. Click-through rate The KPI click-through rate or CTR refers to the number. Of clicks that customers have made when reading your newsletter.


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In other words, these customers found information in your newsletter that was interesting enough to click through. This is already a first step towards the purchase process. The KPI’s open rate and click-through rate of a newsletter may vary by industry, such as tourism. Fashion or automotive, but Mailchimp calculated an average open rate of 21.80% and CTR of 2.78%. Does your newsletter score higher? Then you have created a successful campaign. Not getting these results? Then it is time to make adjustments by rethinking your branding and content (see tip 2 and tip 3). conversion rate The conversion rate is a final important KPI, because it tells you how many customers have completed a certain action.

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