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So just write Cheap Shoes instead of And apart from the requirements set by Google: would you yourself click on an ad written in such a way? I do not think so. Mistake number 5: bad punctuation Punctuation can sometimes be a Bolivia Phone Number matter of life or death. This shows this now world-famous Facebook post in which the text suggests that we should start eating children: Wrong punctuation online ads A comma after the word ‘eat’ would Bolivia Phone Number have made the message a lot more kid-friendly! Incorrect punctuation can also cause problems in ads in Google Ads: The text will look rushed and unprofessional.

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Wrong punctuation can lead to misinterpretation of the text. When writing texts for advertisements, make sure you create the most appropriate You Avoid Surprises description boxes. If you manage to close your first description box with punctuation, then your ad is eligible for a mega headline. Your headline and description box are combined into one super long header. These types of ads usually have a higher click-through rate than ‘regular’ ads! Mistake Bolivia Phone Number and trendy abbreviations Fifteen years ago I wrote on Hyves (who remembers it?) to friends at secondary school. Today I would just write out those sentences and words Bolivia Phone Number apologies’, ‘anyway’ and ‘whatever you want.


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Nowadays I no longer communicate with sweaty teenagers, but with customers who have to make a purchase thanks to my advertising texts. Still, I sometimes see internet language and abbreviations in ad texts. This is completely unacceptable from a You Avoid Surprises view for three reasons: Internet language and trendy abbreviations come across as unprofessional. They are not understood by everyone. They are often generation-dependent and often region-specific. Google’s software detects this type of language in ads and then disapproves of those ads. All your work for nothing! So just write like an adult. Error number Excessive use of exclamation marks Your customers should know that your ad is important.

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