Something had to be done. In conversation with the management team, a brilliant idea arises: hire an intern! “A Generation Z person who is handy with social media’. This ensures extra visitors to the website.” Problem solved. Or not? In any case, Bert is happy with the idea. It gives him the opportunity Bulgaria Phone Number to transfer his marketing tasks to the intern. Because he has much more affinity with that than he does. So the intern goes to work with good courage. Show that it is possible to increase the number of likes on the Linkedin Bulgaria Phone Number company page. Even creates a TikTok account with all kinds of cool videos on it.
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And attracts 30 extra visitors per day to the Bulgaria Phone Number website. Six months later, the intern has left, leaving a marketing void.The momentum deflates like a balloon without a knot in the neck. 4. Hire someone with a growth mindset (and not a CMO right away) Shame. But what now? Bulgaria Phone Number Bert now knows that he is not the man to lead the way. How about hiring a marketing manager? I advise against it. Why hire a marketing manager when there is so little to manage? What the company needs is Bulgaria Phone Number someone who can set up initiatives with their feet in the mud. Who can make connections. Who can work together with specialists to set up marketing funnels and attract targeted visitors to the website. They can work together with sales. But above all they need.
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someone who is flexible and can learn quickly a marketer with a mindset focused on growth. 5. Provide strategic guidance for your internal marketing function Once they found that person in the form of Anne, there was only 1 bridge left: Anne did not yet have all the knowledge and experience in-house to be able to immediately issue advice and make decisions at the appropriate level. You see it more often: there is a need for a marketer, but there is no budget or space yet to hire a Senior marketer or marketing manager. And you can’t expect the newly hired junior or medior to have enough baggage to put together all the puzzle pieces of a balanced digital marketing strategy. Then you can choose to let someone puzzle and discover for themselves. But often you are 3 years further before all the puzzle pieces are collected at all.